Our Story
It began with one mother's concern.
While feeding her daughter with milk purchased from outside sources, she noticed stains and impurities left behind after boiling.
That simple moment raised a bigger question…
"Do we really know where our food comes from?"
That question became the beginning of VilFresh.
Our Impact By The Numbers
Our Impact By The Numbers
Our Journey
From a mother's concern to a full ecosystem
A Mother's Concern
I breastfed my daughter for the first two years. When it was time to introduce other food, I began searching for good milk — and what I found shocked me: nearly 70% of the milk sold in India is adulterated.
One Question
One day I noticed sediment settling at the bottom of a milk vessel. It raised a question I couldn't ignore: what if this sediment ends up in my child's stomach?
Trusted Source
I realised that truly pure milk begins with the farmer. I began searching for farmers who cared for their cattle and followed responsible practices, building a direct connection to bring fresh, quality milk from the farm to our homes.
Our Beginning
In 2016, VilFresh was formally incorporated, turning our mission of bringing pure, quality milk to families into reality. We began delivering fresh milk directly from farmers to homes every morning, laying the foundation for the VilFresh journey.
4 Million Deliveries
Today, VilFresh has completed over 4 million doorstep deliveries across Coimbatore. Each delivery represents the trust of a family and our commitment to bringing fresh, quality food from trusted farmers directly to homes, every day.
5000+ Happy Families
Today, more than 5,000 families across Coimbatore trust VilFresh to bring fresh, quality food to their homes. What started with a few families has grown into a community that chooses to begin each day with VilFresh.
Backed by Zoho
VilFresh is backed by Zoho, recognising our work as a sustainable enterprise that strengthens the rural economy. By connecting farmers directly with consumers, we help create a circular ecosystem where farmers, communities, and families grow together.
Endorsed by Suzuki's NBV
VilFresh was endorsed by Next Bharat, Suzuki's business initiative, recognising our potential to grow sustainably.
Media Recognitions
VilFresh's story has been featured by The Indian Express, Forbes India, YourStory, The Hindu, The Times of India and Josh Talks.
Sustainable Enterprise Award
VilFresh received the National Sustainable Enterprise Award for our work in doubling farmer incomes.
Emerging Startup
VilFresh was recognised as one of India's emerging startups — a milestone in our journey to build a more honest food system.
Villagepreneurs
VilFresh has helped double the income of partner farmers, encouraging and supporting them to grow as entrepreneurs within their own villages.
Homepreneurs
VilFresh supports small, home-based businesses, helping people increase their income through work they can do from home.
Collegepreneurs
VilFresh gives college students the opportunity to work with us, helping them self-fund their college fees.
Meet The Founders
Meet The Founders
Sharmila Selvakumar
Founder
The mother's concern that inspired VilFresh.
She continues to shape the company's customer experience, ensuring every family receives food she would confidently serve her own child.
- 🎓 Masters in Business Administration - ICFAI
- 📈 Over a Decade of Professional Experience at Genpact, TCS & Nielsen (USA)
- 💚 Passionate about health, nutrition & mindful living
Selvakumar Varadharajan
Co-Founder & CEO
Raised in an agricultural family, Selvakumar witnessed first-hand the challenges farmers faced despite producing quality food.
After working in Bengaluru, he returned to Coimbatore with one goal:
"Build a food ecosystem where farmers earn fairly and families receive food they can truly trust."
- 🎓 M.Phil in Management
- 🌿 Co-founder of VilFresh
- 🌾 10+ years building rural entrepreneurship
Every morning begins on a farm.
Thank you for supporting the people behind your breakfast.